We know where it comes from

Vip Roses - Passionate, Innovative, Curious and Proud


Vip Roses is and always has been a family company. Brothers Marc and Ed Sassen transformed what once used to be their father’s rose greenhouse into a worldwide recognized name in roses. Now, after 35 years of commitment and hard work, Vip Roses - known for two almost contradictory products - is a greenhouse like no other.

In their 3.5 hectares of greenhouse, the Sassen brothers produce an array of breathtaking roses. They are however far from typical. Their passion for the beauty of a rose has led them to source out some of the most stunning varieties.The fun is in the hunt, a continuous search for the most unique rose variety. The brothers regularly visit various rose breeders on their quest to discover the next blooming gem.

Vip Roses offers an equally breathtaking, but entirely different line of roses than their homegrown garden style rose. These roses are the toppings. Incidentally Vip Roses stumbled upon the tactic of manipulating roses. This led to thorough research into the world of painting roses. Requests for glitz and glamour led to many a new variety. The possibilities are endless! These jazzed up roses take the world of floristry to a new level. Owner Marc Sassen declares, “it doesn’t bother me that not everyone is smitten by our topped roses, they simply aren't for everyone. But I know that these roses have delivered countless smiles, and that’s what it’s all about. They aren't to be taken seriously, but rather to have fun with!"

Unlike many other growers who are eager to harvest their crop so they can quickly yield the next one, Vip Roses allows each rose the time to fully develop in the ground. The Sassen brothers determine the optimal moment for each variety to be harvested. "We are looking for the most beautiful rose shape, meaning our roses are ready to be used and enjoyed. Just as a tomato tastes better when it has ripened on the vine, a rose blooms more beautifully on the bush than it will in a vase. We don’t settle for beautiful, we are satisfied once a rose has reached its full capacity - stunning.”

When asked what defines Vip Roses, Marc Sassen simply answers, “It's in our name. We aren't your run of the mill greenhouse offering a standard variety of roses. We are always evolving, we never stop our search for the next gem, whether it be in our greenhouse or in our paint lab. We offer a Very Impressive Product - stunning, mind blowing roses.”


Responsible Cultivation 

100% of Vip Roses’ production occurs between April and November, meaning they offer a true seasonal product. By shifting their focus to their topped roses and choosing not to grow during the coldest months, Vip Roses significantly reduces their energy usage. These conscious efforts result in an extremely small ecological footprint. Sustainability has become a passion of Vip Roses’ and their results are certainly worthy of pride.

Knowing that 80% of bugs are good bugs, Vip Roses has opted against using harsh chemicals to treat destructive insects. Instead they employ a safe, natural form of insecticide. An in-house scout is responsible for maintaining the balance of good insects to combat against any harmful insects. This organic method is referred to as “insects against insects”. This approach also ensures the health of the soil which the roses are grown in. A healthier soil undoubtedly produces a healthier, heartier rose which can thus be longer enjoyed.